How it's done?
Checklist of an SMM specialist who is engaged in strategic planning
The start of work on any project begins, or rather, should begin with an analysis of an existing strategy and making reasonable changes to it. Or from writing an action plan from scratch, if no one has done this before the new employee. If suddenly an insight descended on the SMM manager and he decided to draw up a promotion strategy after a year of ineffective posting, we shake hands and offer a smm list that will help form a promotion strategy.
«We shake hands with everyone who understands the importance of strategy in promotion»
Dima Karp
Vileo Studio CEO
1
Where to begin?
- Determine the positioning of the company and, based on it, formulate a unique selling proposition (USP), which will be broadcast both in community posts and in targeted advertising. Preliminarily analyze the USP of competitors, identify the most successful examples and try to apply in your practice all the best that you have seen.
- Make a portrait of the client or describe the groups of the target audience. Use not only broad socio-demographic characteristics, but also take into account the geographic location of potential customers, their behavioral characteristics based on knowledge of the place of residence. Consider in detail their interests. This will then help launch an effective advertising campaign for look-a-like - similar audiences. Study the time at which users prefer to view the news feed or channels - to understand the best time to post.
- Make it a rule to prescribe everything as clearly as possible and with a perspective of 6 months in advance.
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2
Setting promotion goals
Presence and advertising in social networks help:
- Increase the loyalty of the target audience to the brand / company.
- Maintaining constant contact with potential customers in an informal setting is important. The client who communicates with you in the company store and the client who writes a comment on social networks are the same person, but often with diametrically different opinions and behavior.
- Unobtrusively sell through influencers and remind about your product or service through content.
- To increase the recognition of the company's name in the media space, including through targeted advertising.
3
Tool selection
We have already mentioned promotion tools in passing, but let’s summarize:
- Maintaining communities or channels when it comes to Telegram. Yes, despite the fact that this is a messenger, not a social network, SMM managers often use this channel to form an information space around a brand.
- Setting up and launching targeted advertising.
- Work with reputation - tracking mentions of the company, responses to comments and reviews. Organization of work to solve customer issues, if suddenly there is no special department for such tasks in the company yet.
- Promotion through influencers, opinion leaders, bloggers - whatever you want. The bottom line is to find new customers among the subscribers and fans of the "star".
- You can also use contests, giveaways and various quests as a promotion option. But such fun is not for everyone.
4
KPI and efficiency: analysis of the effectiveness of efforts
It is worth remembering that when it comes to advertising and promotion, not everything can be measured. So it is with KPI - there are measurable indicators, but there are no. For the immeasurable, one will have to draw a conclusion based on empirical research or analysis and one's own experience.
What refers to clear and measurable performance indicators:
- Paid and free coverage.
- General coverage.
- The total number of likes and reactions, comments, shares.
- Of the total, it is worth separately counting negative reactions, neutral and positive. To do this, you will have to tinker with your hands and think with your head or use one of the paid analytics services for social networks.
- Purchase requests in private messages or discussion threads intended for this purpose. If there are many communities and they are popular, it will not be easy to count by handles.
- Downloading documents - for example, price lists.
What is difficult to measure:
- The value of the subscription and the significance of relationships with certain groups of subscribers.
- The number of uninitiated mentions of the brand - when the client wished to express himself on his page and tag the brand page. On FB, users like to do this.
- The economic effect of advertising. If end-to-end analytics is not implemented in your company, you are unlikely to be able to independently calculate the profit from promotion in social networks, and on other sites, whatever. Correct this annoying omission with us.
And the economic effect of advertising, as well as many other indicators, will move to the “measurable” status
Summary
The SMM manager's checklist is his cheat sheet for all occasions. Of course, within the framework of one article it is difficult to cover all topics related to SMM management. But the basic things that we have described will help a novice specialist not to drown in planning.
The SMM manager's checklist is his cheat sheet for all occasions. Of course, within the framework of one article it is difficult to cover all topics related to SMM management. But the basic things that we have described will help a novice specialist not to drown in planning.
What's next?
Now you know how to do strategic planning.
Since you have now read up to these lines, sitting in front of your monitor / phone, it must be said that it is certainly good not to embarrass yourself during the SMM-plan, it is also very important to be aware of the pitfalls along the way.
Since you have now read up to these lines, sitting in front of your monitor / phone, it must be said that it is certainly good not to embarrass yourself during the SMM-plan, it is also very important to be aware of the pitfalls along the way.
Therefore, we have prepared a special, 30-minute free, practical marketing consultation for you.
Pointed practical advice.
What does it give?
- Answers to all questions related to targeting, SMM, Facebook, Instagram, TikTok, promotion in social networks, launching a test of your products.
If we do not know the answer to it, then we will figure it out and tell you how.
- Algorithm for determining the target audience.
That is the answer to the question: "Who do we sell to?"
- Algorithm for independent search for target audience in the future.
- Ready-made offer template for your future products.
- From scratch, together by the hand, we will write down what we sell and how best to present it to the Target client.
- Scenario Autofunnel. From A to Z. Specific steps from the moment when a cold client gets acquainted with the product until the moment he pays.
How it works?
Consultation at a convenient time for you by WhatsApp, ZOOM, or phone.
All you need is a piece of paper and a pen.
Why is it cool?
All the information that you receive during the consultations can be applied immediately after completion.
All the information that you receive during the consultations can be applied immediately after completion.
Even after 1,2,10 years.
This will be your personal step-by-step plan for finding clients.
What will you not have after consultations?
- Questions about promotion.
- Questions about promotion.
Questions such as:
- How do I find clients?
- How to systematize attraction
- How to get promoted for $3...
- How do I find clients?
- How to systematize attraction
- How to get promoted for $3...
Also... Here's what else you get:
Firstly:
And also Facebook and Instagram Instruction Set:
- 1 beautiful video story for you as a gift. Like this.
And also Facebook and Instagram Instruction Set:
- How to turn on ads to the maximum)
- Secret tricks of targetologists when creating audiences for advertising
- Algorithm for the design of the selling Instagram.
To book a free consultation,
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It only takes 20 seconds
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It only takes 20 seconds
